All our products are MADE IN ITALY
Smeg is a leading Italian brand in the world of household appliances, founded in 1948 in Guastalla (Reggio Emilia) on the initiative of Vittorio Bertazzoni Sr. The name itself is an acronym for Smalterie Metallurgiche Emiliane Guastalla , a testament to the company's metallurgical origins.
Over the decades, Smeg has expanded its range from simple built-in appliances—such as cookers and washing machines—to become an international symbol of design and innovation. The elegant logo, designed in 1977 by graphic designer Franco Maria Ricci, recalls functional elements such as hob burners and rounded oven knobs, but with a refined touch that evokes an endless form.
Smeg's philosophy is rooted in the excellence of " Made in Italy ": artisanal quality, technological innovation, and aesthetic sensibility combine to create appliances that are not only functional, but true design objects. With five production plants in Italy, the company maintains direct control over production, ensuring high-quality raw materials and precise workmanship.
Smeg operates in various market segments thanks to specialized business units:
Smeg Domestic , with ovens, hobs, refrigerators, countertop appliances and small appliances.
Smeg Professional , dedicated to the hospitality sector with equipment for bars, hotels and restaurants.
Smeg Instruments , active in the medical and laboratory world with specialized equipment.
La Pavoni , the famous luxury coffee machine company, has been acquired by Smeg, enriching the group with an elegant and artisanal touch.
Throughout its history, Smeg has collaborated with world-renowned architects and designers such as Mario Bellini, Guido Canali, and Marc Newson, creating appliances distinctive in their aesthetics and functionality. Among the most iconic models are, for example, the 1950s-style refrigerators (such as the famous FAB28), which have become symbols of style and design.
The brand is also known for artistic and lifestyle collaborations, such as those with Dolce & Gabbana , Fiat , Porsche , and other companies that enhance Smeg's vision of functional elegance.
